This project was monumental- in scale and scope and everything else you might imagine when executing a project for a titan like Jay Z. And let's not forget about the King of Beers, Budweiser. I was responsible for creating a print look, photostyle, typographic standards, logo creation and execution, template creation, & wayfinding system. The basis of the rules had to be airtight, due to the multitude of venues needing to customize their details for each and every show.