Brand guidelines & brandbook, collateral, digital.
Defining the outward philosophy of a brand can be daunting, especially when the brand shares DNA with so many industries. Part hospitality, club, café, and of course co-working. It's a crowded field, so standing out with unique sensibilities is paramount. Therefore, a primary concern for Spaces was being standout- being remembered. We achieved this through upscale yet approachable modern interiors, a tongue-in-cheek tone to communication, and a simple graphic language that employs a modern lexicon of global familiarity. I was responsible for the design and concept of all marketing materials herein, as well as event promotion.