Brand guidelines & brandbook.
This project was a complete creative pursuit- taking the purported DNA of an idea and finding a way to express it tonally and visually. Hightable was the brainchild of very high level financial industry figureheads. A place where experts and entrepreneurs could comfortably consult one another regarding the finer points of their respective areas of expertise. A high minded concept, and proto-professional community with ELITE being the descriptive element that sets them apart from any other. An invitation only entré into the most inside of inside baseball. Think of it as the place where Steve Jobs and Elon Musk might have let their hair down to talk shop, unfettered and unedited.