L Studio. Website, content creation, video.
L Studio is one of many Lexus Firsts- the first lifestyle site developed by a luxury car brand. It features curated and original content designed to pique the interest of the very discerning group- the Lexus driver. I was instrumental in producing content as well as marketing efforts. It's a site where one can have an elevated look at the lifestyle content that moves this consumer. Substantive visual stories about architecture, art, fashion, and life are the order of the day. The site features documentary-style videos as well as episodic entertainment, spanning a range of tones from thought-provoking to humorous, rarefied to relatable. It's best in class content that is quintessentially Lexus.