It Fits. Broadcast commercial. Technology content.
GMC is known for it's classic, reliable American engineering pedigree. Drivers know what to expect under the hood. But it isnt the first car that comes to mind when you think of progressive technologies. With a limited budget, We were able to express a method of conveying the data of technical safety and convenience through design. Using modern 2.5D techniques and parallax shifting, we made a shoestring budget a dynamic experience.