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Display ads. Banners for sales events and quarterly campaigns.
One of the many pursuits at Team One was to elevate the nature of all creative, even the humble display ad. I constantly sought to replicate visual techniques employed in post-production for broadcast. Simulating animation styles normally used in broadcast, I was able to achieve production . values that seemed just a little bit better than the standard animated GIF approach. Using in-between framing, time-lapse animation, 2.5D techniques.
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