Lexus 

Display ads. Banners for sales events and quarterly campaigns.

One of the many pursuits at Team One was to elevate the nature of all creative, even the humble display ad. I constantly sought to replicate  visual techniques employed in post-production for broadcast. Simulating animation styles normally used in broadcast, I was able to achieve production . values that seemed just a little bit better than the standard animated GIF approach. Using in-between framing, time-lapse animation, 2.5D techniques.

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