Frigidaire

Innovation. Broadcast commercial. 

Frigidaire has a venerable lengthy heritage full of innovations. It's been a staple American brand for decades. A dollhouse flythrough, complete with changing decades and timeline was the perfect way to showcase all of these engineering achievements- and the cultural context we discovered them in. When showing their achievements this way, it became easy to see how their products made life simpler, better, and more meaningful.

"Innovation" :30

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