Website and brand redesign.
Procuring your own distillery makes for an auspicious launch- make that re-launch. The ability to handcraft their product with artisinal focus called for Ezra to be re-introduced to the spirits market with new branding and a new site- ensuring they'd make the biggest splash possible. This was done by auditing the visual and tonal equity of the brand- shaking the trees, as it where, and seeing what came out of it. We elevated the nature of the photography, both in content and tone to focus on lifestyle and the energy of enjoying. We subdued the use of overt flourish and maintained a judicious use of beaux artes illustrative elements. Finally, we gave the blog an artisanal and handcrafted focus- all hand stitched, hand curated- and handcrafted.