American Beauty

Website design and product launch.

Yet another pasta brand from Riviana. American Beauty is all about functional simplicity. It's straightforward, direct, and uncomplicated- and so is the website. It's for the cook without a natural cooking instinct, yielding great results from good intentions. Straightfrorward messaging and visual simplicity celebrate the everyday hero in all of us, and congratulates for a job well done.

S_LOGO2017_white.png