Lexus

Nothing Else Feels. Broadcast commercials.

Lexus needed a convincing reason to get car buyers to the dealership. And they needed it done... inexpensively. Utilizing existing interior shoot-around footage, We created a series of teases that compelled the viewer to experience the cars themselves- by touting an experience that needed to be felt, not just seen.

"Touch" :30

"Feel" :30

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