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7-11

Customer Loyalty Program. E-mail, GIF, app.

How do you engender loyalty and return purchasing when you are, by nature, a fly-by quick stop establishment? You exploit the feedback loop of consumption and turn it into a rewards program! We were able to strategically input just the right amount of fun, frugality, and FREE to cause an almost religious adherence in 7-11's return customer loyalty program. Just because you're already stopping for something shouldn't preclude you from getting something extra out of it. Our loyalty program rewards customers just for being there.

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